Looking for the business lessons in Google doodles (the freedom to play with its logo on its home page) is a little like trying to learn from Apple’s miracle marketing. There is a uniqueness and freshness that is contagious in Google’s changing logo. Along with the personalization on the day of your birthday (if you are logged in, that is), Google is paving a new path, but one that few traditional brands can reproduce because of the “brick & mortar” component. The beta mentality that underscores Google’s SOP (I refer to it as the Beta Myndset) is deliciously refreshing. They have, in so doing, turned the old school marketing lessons upside down. At the same time, most brands would probably be foolish to follow this example, merely for practical reasons.
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Transformation. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last twelve years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence (2019),; co-author of Futureproof, How To Get Your Business Ready For The Next Disruption (Pearson 2017); The Last Ring Home (Myndset Press 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's last book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. His current work is around fostering more meaningful conversation, with his featured publication on Substack: Dialogos, Fostering More Meaningful Conversations. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial