The 7 Archetypes of Twitter Users – Accounts to follow and those to avoid [#Infographic]

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With Twitter’s user base eclipsing 550 million, it can be a daunting task — especially for newer users — to find the right people to follow.  Leveraging an article entitled, “Who to follow on Twitter,” also published on Social Media Today, I created an infographic-style presentation on the 7 Archetypes of Twitter Users.  The idea is to present a quick read on an account in order better to identify whether the account may be of interest or not.

Twitter profiles

I identify 7 archetypes of Twitter users:

  1. The Social Star
  2. The Butterfly
  3. The Distant Star
  4. The Private Eye
  5. The Listener
  6. The Cycler
  7. The Egghead

For each archetype, I have created a typical profile, a description, a possible insight on the user and a rating on the degree of interest to follow (or to avoid) that user.  In this evaluation, I have focused only the individual accounts, as opposed to corporate accounts.  In addition, I note that I have excluded troll, spam or porn profiles.

The infographic – 7 archetypes of Twitter Users

The 7 archetypes, The Myndset digital marketing brand strategy

If you would like to download this infographic as a PDF, you can do so here.

And, if you like this infographic, I hope you will consider signing up for the weekly Myndset newsletter to stay up to date with the latest digital news and analysis.

 
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Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Transformation. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last twelve years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). He's author of Heartificial Empathy, Putting Heart into Business and Artificial Intelligence (2019); co-author of Futureproof, How To Get Your Business Ready For The Next Disruption (Pearson 2017); The Last Ring Home (Myndset Press 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's last book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. His current work is around fostering more meaningful conversation, with his featured publication on Substack: Dialogos, Fostering More Meaningful Conversations. It's easy to inquire about booking Minter Dial here.

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