Putting Empathy into Your Business and AI with Alan Trefler, CEO of Pegasystems (MDE354)

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Minter Dialogue with Alan Trefler

Alan Trefler, founder and CEO of the publicly traded Pegasystems, a leader in cloud software for customer engagement and operational excellence, which he founded in 1983. In this podcast with Alan, we discuss the founder story, Pega’s mission, the state of AI, Pega’s focus on empathy in its CRM solution, the challenges of measuring empathy and the transformation path that Pega is leading its clients on. A most stimulating conversation.

Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Alan Trefler:

Site(s) mentioned:

  • Podcast on Minter Dialogue with Pega’s Dr Rob Walker
  • As Alan indicated, you can find more resources on Pega World (next one is May 31 – June 2 2020)


Further resources for the Minter Dialogue podcast:

RSS Feed for Minter Dialogue

Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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