Minter Dialogue with Marie Taillard
Dr. Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, published by Wiley Press. In this conversation, we discuss her book and the digital transformation process that L’Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer (CDO) and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.
Please send me your questions — as an audio file if you’d like — to email@example.com. Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.
To connect with Marie Taillard:
Further resources for the Minter Dialogue podcast:
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).
***If you like my writing and are interested in fostering more meaningful conversations in our society, please check out my Dialogos Substack. This newsletter will feature articles on why and how we can all improve our conversations, whether it’s at home, with friends, in society at large or at work. Subscription is free, but if you see value in it, you are welcome to contribute both materially and through your comments. Sign up here: