Digital Makeover and Transformation at L’Oréal with Marie Taillard

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Minter Dialogue with Marie Taillard

Dr. Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, published by Wiley Press. In this conversation, we discuss her book and the digital transformation process that L’Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer (CDO) and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.

Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.

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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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