Think Like a Band, Not a Brand, with Beavertown Brewery’s Marketing Director, Tom Rainsford (MDE437)

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Minter Dialogue with Tom Rainsford

Tom Rainsford is Marketing Director of Beavertown Brewery, the fast-growing London-based brewery, that was set up just ten years ago, with such recognizable beers as Neck Oil, Bones and Gamma Ray. Previously, Tom was Director of Brand, Engagement and Culture at the mobile network operator, GiffGaff. With a mission to “encourage everyone to unleash their creative potential,” Beavertown is not your ordinary company. From an executive team that professes to be a group of failed musicians, to a brand that prefers to think as a band, Tom is leading a standout marketing effort. In this conversation, we look at how Beavertown has come to break through so fast, what drives their marketing tone and outputs, how to recruit when you want to do things differently and the lessons learned that might help unleash your creative potential.

Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.

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Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. Please don’t be shy about rating this podcast on Apple Podcasts here!

And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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