by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
by Minter Dial | Dec 27, 2015 | Marketing
I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. Many...
by Minter Dial | Oct 20, 2015 | Marketing
In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...
by Minter Dial | Oct 13, 2015 | Marketing
I have long advocated that, core to one’s digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It’s a very simple story. With the spiralling costs of social media (it’s widely accepted that...
by Minter Dial | Sep 24, 2015 | Marketing
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of ‘luxury’...
by Minter Dial | Sep 16, 2015 | Marketing
What makes for a great storyteller? I have to believe it’s an alchemy between talent, content and practice. Like a musician doing repeated scales and arpeggios, it is true that for those who live in close proximity, the practice can also drive one a bit nuts....
