by Minter Dial | Mar 3, 2015 | Leadership, Marketing
Over the last few years, we have seen emerge new jobs and titles — such as the Chief Digital Officer, Chief Customer Officer, Chief Data Officer — with the arrival of new technologies and a renewed focus on the customer. Along the way, the title...
by Minter Dial | Feb 26, 2015 | Marketing
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
by Minter Dial | Feb 16, 2015 | Marketing
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
by Minter Dial | Feb 11, 2015 | Marketing
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
by Minter Dial | Feb 2, 2015 | Cyber Security, Marketing, Social Media
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
