by Minter Dial | Sep 29, 2011 | Social Media
The challenges of an international social media campaign If brands may be having difficulty tackling the social media strategy in their home country, when it comes to taking the brand across borders, the task does not get any simpler for the marketing teams. I...
by Minter Dial | Sep 5, 2011 | Social Media
Too late to Twitter? I am frequently asked whether there is any real interest to be on Twitter? Why should I join? Sometimes, they ask whether it is too late to join, or whether Twitter is a fad? And, quite often, it is “ok, how do I join...
by Minter Dial | Sep 4, 2011 | Social Media
Check out this website I found at google.com Ok, the song may not be perfect (yup, far from it)! But, it is quite fun to fiddle around with.
by Minter Dial | Jul 30, 2011 | Social Media
Which social network to choose? Everyday these days there is the birth of a new social network — not forgetting the birth of the new and powerful addition of Google+, launched a month ago and which now has 20 million users. It seems that entrepreneurs...
by Minter Dial | Jul 25, 2011 | Social Media
Your online “CV” could be about to become more visible I have long advocated that your online presence will become your curriculum vitae. In essence, beyond a Linkedin or Viadeo profile, your participation in social networks, comments on blogs and in...
by Minter Dial | Jul 18, 2011 | Social Media
The evolution of [digital] marketingDespite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy...