Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a 'young' concept in that there is no standard for or even common understanding of influence. There are a number of tools -- more or less specialized --...
Blog
Tracey Follows – understanding future trends for long-term strategic planning (MDE153)
Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the...
4 real reasons why and when you need to compromise, even when you think you are right!
Compromise can be such a dirty word, among purists, in particular. Aside from being the chronic condition of politicians and bureaucrats, compromise smacks of mediocrity, being average, selecting the middle road. The word, as a verb, gets even worse....
Farce or Fiction – Part 3 of the British Airways Downgrade Saga
In the third (and presumably final) chapter of the British Airways Downgrade Saga (see part one and part two), I was contacted "out of the blue" by British Airways, last week. Since I was not able to take the call, the customer service representative sent me a...
Caroline Avakian, founder of SourceRise, connecting journalists and NGOs (MDE152)
Minter Dialogue Episode #152 This interview is with Caroline Avakian, founder and CEO of SourceRise, a news media startup connecting journalists and NGOs. Caroline, an Emmy-nominated TV correspondent, is a social entrepreneur, forging a new path for foreign and crisis...
As a business owner, should I really bother developing a meaningful brand?
Once I lay into my vision of what real branding is -- and what needs to happen in today's internet-enabled world with the new generation of customers -- I have often been asked whether it's actually worth developing a meaningful brand? As a result, I thought I...
The world of news editors – recap from Global Editors Network Summit 2015 #GENSummit
I had the chance to attend the Global Editors Network Summit (2015), held in Barcelona. Founded and run by Bertrand Pecquerie, the GEN is now in its 5th edition and goes from strength to strength. [Full Disclosure: I also emceed the GEN Data Journalism Awards (DJA) --...
Itw with Annabel Kilner, the story behind Made.com, the online furniture retailer (MDE151)
Minter Dialogue Episode #151 This interview is with Annabel Kilner, head of Made.com UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously...
Brand Content: Turning “It’s interesting to “That’s stimulating content”
After someone asks you “What do you think?”, have you ever caught yourself saying, “Yes, um, it’s interesting.” It’s one of those nonsense statements, especially without any qualification. Like when you are in a museum and you...
Learning Curve – How’s your pace of learning?
Whether it is the effects of Moore's Law or just the human urge to progress, the pace of change has accelerated and is leaving a lot of people in the dust. The major problem lies in the mindsets of the senior managers whose careers were built on other paradigms...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.










