Over the last few years, we have seen emerge new jobs and titles -- such as the Chief Digital Officer, Chief Customer Officer, Chief Data Officer -- with the arrival of new technologies and a renewed focus on the customer. Along the way, the title of CEO...
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What’s Whichit? A promising new way to heighten engagement (MDE135) – Itw with Jonathan Gan, CEO and Founder
Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take...
The risks of the Hunter-Gatherer mindset
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
Sorry I’m Late … Again – 3 Actions What To Do About It, If You Care
How many times have you heard someone say "Sorry, I'm late" recently? Or, perhaps, you have had to use it yourself? If there were a way to count the number of times "Sorry, I'm late" has been uttered, I would have to believe that the frequency has increased on a...
Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134)
Minter Dialogue with Jeff Rohrs This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital...
The 7 sins of using digital in retail
With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...
Pointing the finger at Digital Transformation. New tech trends that every company needs to embrace
Recently, I conducted a series of interviews with 14 professors from prestigious universities (MIT, Stanford, Sydney, HEC, Bangalore...) who are intimately involved with digital technology and innovation. They are also all part of the Netexplo* new tech observatory...
Where is your CUSTOMER service? A decisive battleground for customer centric brands
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
Talking creative agencies and digital transformation with Tim @Sparkey at Congregation Partners (MDE133)
Minter Dialogue with Tim Sparkey This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies...
Digital maturity – what does great look like?
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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