“Empathy that Counts” explores the relevance of empathy in the workplace, how to evaluate and measure it, and ways to match candidates with companies based on empathic skills. The authors argue that empathy is a key quality for business leaders, especially given current challenges in recruiting, retaining, and motivating talent. The work was created collaboratively, involving contributions from various experts including business owners, scientists, psychologists, and others.
Leadership, Brand & Transformation
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Leadership, Brand & Transformation
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Meaningful Communication
Meaningful Communication by Minter Dial and Lena Rantsevich explores the importance of fostering meaningful conversations in the workplace to enhance business effectiveness and create a thriving culture. The book, which originated from a collaborative session with 38 contributors, examines how to bring more meaningful communication into business environments. It addresses the challenges of engaging in meaningful conversations, including creating psychological safety and strategically choosing complex topics. The authors argue that by promoting meaningful communication, businesses can tackle important long-term issues and foster stronger relationships among team members. The book also discusses various methods to evaluate and measure meaningful communication, acknowledging that its definition may vary depending on context and environment.
Neal Schaffer: The Digital Marketing Playbook for Small Businesses (MDE582)
Catch our latest podcast with Neal Schaffer, where he spills the beans on his unique marketing strategies and experiences.
Find out how living in Japan shaped his approach to social media and digital marketing. Plus, get some cool tips from his new book, “Digital Threads,” on why content, email, and social media are key for small businesses.
Tune in for some great insights and practical advice. You don’t want to miss this one!
The Business of Padel: Insights from Alex Inglot
In this episode of “The Joy of Padel,” host Minter Dial welcomes Alex Inglot, a prominent figure in the world of padel. Alex shares his fascinating journey from tennis and volleyball to padel, highlighting his competitive spirit and transition into the sport. He discusses his professional background, including his roles in sports law, administration, and his current position as the commissioner of a major esports league. The conversation delves into the business side of padel, exploring the enthusiasm, opportunities, and challenges within the industry. Alex also touches on his podcast, “All the Angles,” which focuses on the business aspects of padel, aiming to bridge the gap between the sport’s legacy and emerging markets.
Rethink Press: Revolutionising Publishing with Lucy McCarraher (MDE581)
In this episode, Minter Dial engages in a compelling conversation with Lucy McCarraher, a prolific author and co-founder of Rethink Press. Lucy shares her journey from magazine publishing and TV journalism to becoming a significant figure in the business book publishing world. She discusses the inception of Rethink Press, which she co-founded with Joe Gregory, and their innovative approach to publishing that allows authors to pay for a publishing package upfront, thus giving them greater control and higher royalties.
Lucy elaborates on the importance of books in establishing expertise and how the process of writing a book can be transformative for entrepreneurs. She also touches on the challenges and rewards of mentoring authors, emphasising the personal growth that comes from writing. The conversation delves into the role of AI in the publishing process, with Lucy expressing caution about its current capabilities in generating authentic content.
The episode concludes with a discussion on the Business Book Awards, which Lucy founded to recognise a broader range of business books beyond bestsellers. She highlights the importance of diversity and encouraging more women and diverse authors to write and publish their books. For those interested in writing or publishing a book, Lucy recommends exploring Bookmagic AI and Rethink Press for support and guidance.

To Book Minter
I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I'm also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that was published weekly on Substack over 79 weeks. It will be converted into a series of books in 2024.










