by Minter Dial | Nov 24, 2015 | Branding, Meaningfulness
Not all TED Talks are breathtaking or inspirational. But, like anything you come across, if you stay open, bigger messages and thoughts may arise. This happened to me listening to a TED Talk given by a female chaplain, Debra Jarvis in 2014. I really got to thinking...
by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Oct 21, 2012 | Retail
For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience STORY! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me)....
by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...
How to tag someone on LinkedIn if their name doesn’t come up?
