by Minter Dial | May 27, 2011 | Marketing
Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more “friendly.” As a result, Social Search is becoming evermore...
by Minter Dial | May 10, 2011 | Mobile
To buy or to build? Most companies have understood that social media is serious — not that every brand has taken the plunge and, even less, doing it well. And I’d like to say, that’s normal, because we are learning our way in a changing...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Sep 22, 2010 | Social Media
I like U LIKE ME! FOLLOW ME! RECOMMEND ME! SHARE THIS! SUBSCRIBE! These are the new calls to action for digital marketers. Anytime a consumer is online, he or she cannot avoid the virtual solicitations from brands and content creator...
by Minter Dial | May 28, 2010 | Branding, Social Media
“Branding gets personal” is the tagline behind Minter Dial (now Mydial). A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...
