Advertising: great messages that make great brands

Marketer’s delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads.  Not very often that happens, so I thought I would share the experience....

Industries stuck in time

Luxury watch industry: Timeless or stuck in time? I read a post last week on Brandchannel entitled “Are Luxury Watches Stuck in Time?” which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for...

Marmite – Mar-Mighty? Love it or Hate it?

Marmite is required taste.  For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral.  This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...

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