by Minter Dial | May 28, 2007 | Health, Sports
Being left handed is a minority problem (estimated up to 15%). I am not left-handed, but it is a characteristic that I systematically notice in people (I have never managed to detect left-eyed fish – see ABC report). When my wife asked me what image or...
by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
by Minter Dial | May 20, 2007 | Marketing
I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted...
by Minter Dial | Apr 8, 2007 | Environment, Health
Roger Cohen’s article, entitled “Perhaps, it’s high time for a War on Irritants,” in The Herald Tribune Mar 31-Apr 1 2007, was a great read as it was spot-on with how the little things matter. As Cohen writes, “…as we move and work...
by Minter Dial | Mar 10, 2007 | Sports
Are you golf or tennis? When you hear golf fans, you hear about the tranquility, the variety of courses, the “good nature of the other players” and the chance to chat over the 5 hours it typically takes to play 18 holes. Listening to the same people,...