From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
We are all quite aware that the times they are a changing… but it’s worth remembering that there are certain facets of human nature that have not changed. Over the summer weeks of reflection, I thought it worth putting down some of these “laws of...
After someone asks you “What do you think?”, have you ever caught yourself saying, “Yes, um, it’s interesting.” It’s one of those nonsense statements, especially without any qualification. Like when you are in a museum and you...
Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...
Minter Dialogue Episode #80 This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, and having both passed through...
How to tag someone on LinkedIn if their name doesn’t come up?
