by Minter Dial | Oct 26, 2025 | Branding, Business, Marketing, Meaningfulness, Minter Dialogue, Podcast
Minter Dialogue with Cat Holt I had the pleasure of speaking with Cat Holt, founder and CEO of Coologee. We explored the critical role of branding in today’s business landscape, discussing how it’s more than just logos and slogans – it’s about...
by Minter Dial | Aug 15, 2013 | Branding
As brand marketers, we spend our careers putting value into our proposition. That is what we are trained and paid to do. Agencies such as Millward Brown and Interbrand have created indices to evaluate brand equity via proprietary algorithms. Meanwhile, on...
