by Minter Dial | Sep 4, 2015 | Branding
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...
by Minter Dial | Aug 26, 2015 | Branding, Self Driving Car
I’m still considering Google’s change of name to Alphabet. Yes, I’ve read the explanatory press release and many pundits’ opinions. Yes, I realize that Google has spawned businesses far removed from the familiar search engine/media platform we have come to know and...
by Minter Dial | Aug 11, 2015 | Branding
We are all quite aware that the times they are a changing… but it’s worth remembering that there are certain facets of human nature that have not changed. Over the summer weeks of reflection, I thought it worth putting down some of these “laws of...
by Minter Dial | Jun 24, 2015 | Marketing
Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a...
by Minter Dial | Jun 11, 2015 | Marketing
At its core, branding is about adding value into one’s offer. It is both an art and a science. The science is typically applied to innovation in the form of Research & Development, the excellence in the product and the veracity of the claims. But,...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
