by Minter Dial | Dec 23, 2014 | Branding
This MasterCard MasterPass full page ad below was on the back of Section A of the Wall Street Journal (US edition) this past Saturday. It’s the express line online It really caught my attention for a number of reasons, not least of which is because it features a...
by Minter Dial | Dec 21, 2014 | Cyber Security, Leadership, Responsibility
We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. In September, when the Apple iCloud was...
by Minter Dial | Dec 16, 2014 | Branding
Every day, your email inbox is stuffed with a mixture of important to completely undesirable mails. Gmail has done a stellar job of helping to organize these, even automatically. Yet, we still get too many mails. Even if we have pre-identified all the important...
by Minter Dial | Dec 11, 2014 | Branding
When, how and where I want it… Luxury brands often have it tougher than the mass brands. First, on balance, their customer is decidedly and deservedly more demanding. A big component of this “exigency” relates to time. Secondly, the average luxury...
by Minter Dial | Dec 8, 2014 | Internet of Things, Social Media
What’s missing in your content strategy? Great content? Available assets? Sufficient resources? Original storytellers? Appropriate platforms? Enough fans and followers? While crafting a robust content strategy already takes a certain skill, I believe that...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
