by Minter Dial | Nov 18, 2013 | Branding
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
by Minter Dial | Nov 13, 2013 | Branding
During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs. Put on by the flash sales site, Glamour Sales China — whose founder and CEO, Thibault Villet, I interviewed a few...
by Minter Dial | Nov 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #81 This interview, recorded on October 23, 2013, is with Greg Verdino, author and well-respected digital marketing expert. He comes from Digitas and Crayon (with Joe Jaffe), and most recently EVP Strategy at the Dachis Group, he has launched...
by Minter Dial | Oct 31, 2013 | Minter Dialogue, Social Media
Minter Dialogue Episode #80 This interview, recorded on October 23, 2013, is with Jeremy Goldman, aka @Jeremarketer, who has started his own agency, Firebrand Group, based in Manhattan. Sharing a passion for branding and digital, and having both passed through...
by Minter Dial | Oct 22, 2013 | New Tech
Marketing is a tricky place to be. On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today. There’s social media, mobile, search, omnichannel and big data and...