by Minter Dial | Jul 26, 2012 | Social Media
As Facebook prepares for its first quarterly earnings (2Q) report (Yahoo News), Zuckerberg and Co. are going to be confronted with managing the third audience — shareholders — to whom all public companies need to communicate in a quarterly ritual. Aside...
by Minter Dial | Jul 24, 2012 | Social Media
Having just listened to the podcast interview by Daniel Rowles (Target Internet) of Dr Dave Chaffey, I was intrigued by the concept of avoiding reliance on Google for your business. Is it possible or desirable to avoid Google for your business? What Dave and Daniel...
by Minter Dial | Jul 23, 2012 | Social Media
Getting personal Marketers and corporations are just going to have to get comfortable with the personal side. To the extent that clients are looking for any excuse not to buy the more expensive proposition, brands need to give and prove their value. There...
by Minter Dial | Jul 9, 2012 | Minter Dialogue, Podcast
Minter Dialogue #30 This interview is with Vincent Dutot, Ph.D, Associate Professor at the ESG business school in Paris and specialized in the world of eCommerce. With 10 years spent in Canada (beautiful Montréal) and now based in Paris, Vincent has a very...
by Minter Dial | Jul 4, 2012 | Marketing
I don’t know about you, but I hate it when someone starts with, “To tell you the truth…” It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is...