by Minter Dial | Apr 15, 2015 | Business
Do you believe in Friday 13th? I must say that, ordinarily, I don’t. About 3 months ago, however, I booked and paid for a business class flight on British Airways from London to Austin Texas, to enjoy another fabulous SXSW conference. Having booked so far in advance,...
by Minter Dial | Mar 31, 2015 | Marketing
If I asked you to think of companies that are proud of their “innovation” reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths...
by Minter Dial | Mar 29, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world’s leading companies, helping them to create long-lasting relationships with their customers,...
by Minter Dial | Mar 10, 2015 | Marketing
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It’s what your Customer wants. The socially connected...
by Minter Dial | Nov 26, 2014 | New Tech
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this. Why is the user experience so poor? Trying to please all people The underlying architecture is out-dated The navigation is...