by Minter Dial | Mar 29, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world’s leading companies, helping them to create long-lasting relationships with their customers,...
by Minter Dial | Mar 10, 2015 | Marketing
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It’s what your Customer wants. The socially connected...
by Minter Dial | Nov 26, 2014 | New Tech
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this. Why is the user experience so poor? Trying to please all people The underlying architecture is out-dated The navigation is...
by Minter Dial | Sep 24, 2014 | Internet of Things, New Tech
Most futurists or “futurologists” have predicted that access to the Internet will be everywhere. Even if the “Internet of Things” (IoT) may be considered a trendy trending term, the vision of hyper connectivity all the same continues to excite...
by Minter Dial | Sep 9, 2014 | New Tech
In an intense discussion I had with Roy Vella, an expert in mobile, we looked at the keys to successful design. Specifically, we started by talking about the challenges in designing the customer experience. We then went on to explore the issue of design creation,...