by Minter Dial | Sep 26, 2024 | Business, Marketing
Customer (User) Experience is Everything As if, in 2024, there were still a need to explain to large organizations that the customer experience is vital! For the past five days, I went through all sorts of shenanigans and contortions trying to make an airline...
by Minter Dial | Dec 4, 2018 | Leadership, Marketing
I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
by Minter Dial | Oct 22, 2015 | Branding
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the...
by Minter Dial | Sep 17, 2015 | Branding
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In...
by Minter Dial | Feb 26, 2015 | Marketing
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
