by Minter Dial | Jan 25, 2015 | Minter Dialogue, Social Media
Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...
by Minter Dial | Jan 20, 2015 | New Tech
Below are four of more powerful mantras that I associate with progressing the digital transformation agenda in enterprise. Which is your favorite? Do you agree with them? Let me know your thoughts! 1/ It’s a journey, not a destination Digital transformation is...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
by Minter Dial | Nov 24, 2014 | Leadership
There are a lot of misconceptions about “digital” that certainly make executing a digital transformation programme feel rather titanesque. It doesn’t help that far too many executives have clung on to old communication habits. Some executives can be...
by Minter Dial | Nov 16, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #121 avec Olivier Gimpel This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the German Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France (also selling in Belgium, Russia, Ukraine...
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