by Nicholas Robson | Oct 23, 2018 | Branding, Guest Post, Marketing, Retail
Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
by Minter Dial | Jan 6, 2014 | New Tech
The figures for 2013 tend to show that eBook sales slowed. According to the US data from the Association of American Publishers, adult eBooks grew less than +5% year/year for the eight months ending August 2013 compared to double and triple digit growth in the...
by Minter Dial | Jan 27, 2013 | Marketing, Mobile
No, I am not talking the name you might give your iPhone. I am refering to the way your name gets changed automatically thanks to the spellchecker in iOS. The most common name for me is “Mintal” rather than “Minter.” Do you have an iOS name?...
by Minter Dial | Apr 28, 2011 | Podcast
Get smart (-phone) marketing As smart as the internet can make you, it is not called the smartnet nor the intellinet. Meanwhile, mobile phones that connect to the internet are called “smart phones.” Not sure I subscribe to the title. This...
by Minter Dial | Mar 8, 2011 | New Tech
Modern brand marketing – redefining what is the “product” The new iPad 2 is likely to make me crack. I held out for the iPhone until v3 came around (the delay was also partly because I was still having to use Blackberry with my previous job). Up...
