by Minter Dial | May 21, 2014 | Leadership, Responsibility
I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It’s one of the defining elements of the iPhone which, because it doesn’t come...
by Minter Dial | Jun 7, 2013 | New Tech, Responsibility
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...