by Minter Dial | Sep 22, 2016 | Leadership, Responsibility
I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the newly released...
by Minter Dial | Sep 18, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Henry Stewart This interview is with Henry Stewart, founder and CEO of the London-based training business Happy Ltd. Happy was rated one of the top 20 workplaces in the UK for 5 successive years and now helps other organisations create happy...
by Minter Dial | Aug 16, 2016 | Marketing
As executives at brands continue to struggle to find the “golden route” to victory, there are those who have the right mindset and those who (wrongly) exhibit what one might call “Trump Card Marketing.” What does this entail? At its core, trump...
by Minter Dial | Aug 7, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Jenny Biggam This interview is with Jenny Biggam, founder and owner of the7stars, the largest independent media agency in the UK with over £228 million billings, with clients such as Warner Music, Suzuki Cars and Iceland. Jenny Biggam has run...
by Minter Dial | Aug 2, 2016 | Leadership, Responsibility
Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...
