by Minter Dial | Aug 16, 2016 | Marketing
As executives at brands continue to struggle to find the “golden route” to victory, there are those who have the right mindset and those who (wrongly) exhibit what one might call “Trump Card Marketing.” What does this entail? At its core, trump...
by Minter Dial | Aug 7, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Jenny Biggam This interview is with Jenny Biggam, founder and owner of the7stars, the largest independent media agency in the UK with over £228 million billings, with clients such as Warner Music, Suzuki Cars and Iceland. Jenny Biggam has run...
by Minter Dial | Aug 2, 2016 | Leadership, Responsibility
Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...
by Minter Dial | Jul 28, 2016 | Leadership
How often do you find you have to mind the gap? For example, sometimes, you might say one thing but actually mean another. It’s just a normal part of daily life. Of course, the gap can be a question of language, an honest mistake, a rushed phrase, an...
by Minter Dial | Jul 16, 2016 | Leadership, Meaningfulness
It is with these repeated horrific events, like the latest terror attack in Nice, that I hope we are going to have ONE long-term positive effect: To encourage us to do (more) things that are #MEANINGFUL Share on X. In the face of such wanton barbarity, there is an...
