How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

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Minter Dialogue with Dave Parkinsondave-parkinson

Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut consultancies.” In this interview, we look at some of the sterling lessons learned of driving the social media and digital agendas at the Nissan Group. We also discuss the role of agencies tomorrow, the way managers must lead and how to add some brave and heart into your brand.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

'You have to show ... that the path to future profits is for the company to be true and genuine to itself.' @daveparkinson Click To Tweet
'The job is not the head of digital or social, it is the head of telling stories of the company through new channels that may or may not be social.' @daveparkinson Click To Tweet

To connect with Dave Parkinson:

Site(s) mentioned:

  • Dave’s podcast “The Geordie Geek” on iTunes


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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