by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
by Minter Dial | Oct 12, 2012 | Responsibility, Social Media
I attended the Hub Forum 2012, founded and run by Vincent Ducrey and Emmanuel Vivier, in Paris this week. It’s a grand event, attracting the luminaries of the net in France, the top brass of the French ad agencies as well as some high profile managers in...
by Minter Dial | Oct 9, 2012 | Leadership
The Unwanted Commy In English, “Comms” has long been the abbreviation for communications. In French, the term is “la Comm.” In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of...
by Minter Dial | Oct 7, 2012 | Minter Dialogue, Podcast
Minter Dialogue #36 This interview is with Kevin P. Ryan, entrepreneur, business leader and angel investor. As CEO, he helped build DoubleClick basically from scratch into a multi-billion dollar business. Kevin has since gone on to invest in a number of winning...
