by Minter Dial | Jun 18, 2013 | Responsibility, Social Media
As companies continue to grapple with unavoidable digital transformation and the concept of becoming more digital and (I would argue, by definition) more customer-focused, I tend to recommend three fundamental principles that should be established in the company: the...
by Minter Dial | May 29, 2013 | Leadership, Responsibility
I have been using the term Digital IQ for quite some time as a way to describe a person’s digital aptness. It has a singular flaw as a term: people might mistakenly believe that it’s just about digital intelligence. As much as we need to understand...
by Minter Dial | May 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #60 This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes...
by Minter Dial | May 7, 2013 | Leadership
Companies will forever continue to look for ways to make productivity gains. Consultants are brought in, new bosses plant their flags with their new big ideas, HR is called in to reduce headcount. Sound familiar? Yet, one of the biggest opportunities for...
by Minter Dial | Apr 29, 2013 | Social Media
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence....