Why companies need to get IT to move upstream?

Technology is strategic Having just attended Orange Business Services’ Live Munich 2011 as a blogger journalist (#live11 for live blogging on Twitter), I wanted to report back on a couple of key thoughts about the importance of technology in business. As...

Starting your social media marketing

How does one get started? And they’re off… Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice,...

Community Manager – Who is she?

The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways.  It is clearly a...

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