by Minter Dial | May 14, 2011 | Social Media
How does one get started? And they’re off… Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice,...
by Minter Dial | May 12, 2011 | Social Media
The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a...
by Minter Dial | Apr 28, 2011 | Social Media
The ABC’s of Enterprise 2.0 If the three reasons — Agility, Coherence & Effectiveness – I wrote about in this post “Enterprise 2.0, The building blocks of a social marketing & media strategy” have an apt acronym in the...
by Minter Dial | Apr 28, 2011 | Social Media
Getting the mindset right first We all know resources are limited, so it is essential to know to prioritize. In this vein, one of the conundrums facing companies is to know whether they should focus first on their external social media marketing strategy (to get...
by Minter Dial | Apr 6, 2011 | Mental Health, Social Media
The Bell Curve Tolls for Thee This bell toils for thee When people argue against Facebook, they often like to cite the one or two negatives cases that have been heavily mediatized (people getting fired because of a posting on a Facebook wall, a girl who tragically...