April 28, 2011 The ABC’s of Enterprise 2.0: Accept, Beta & Chief Social Media Share this post: The ABC’s of Enterprise 2.0 Bringing agility, coherence and effectiveness into the workplace If the three reasons — Agility, Coherence & Effectiveness – I wrote about in this post “Enterprise 2.0, The building blocks of a social marketing & media strategy” have an apt acronym in the form of A.C.E., there are also three essential ingredients of implementing a successful enterprise 2.0 framework inside a company, which I like to call them the ABC’s of Enterprise 2.0*: Accept. Acceptance of mistakes and getting away from a command & control mindset. Learn to live, for example, without apriori moderation — everywhere. Beta. Start in a Beta and stay in Beta. Start small, live, learn and improve. Chief. The big chief needs to walk the talk and use the platform. Blogging and twittering in his or her person should not be “beneath” the CEO. And, the golden rule for getting Enterprise 2.0 to work: don’t allow the new Enterprise 2.0 tools to involve an additional task, but have them integrated into the workflow and be a part of the system. Too often, companies hang on to the old systems AND add on the new tools, too fearful of “losing” the data, for example, or just too set in their “old ways.” A classic example you can still find: having a paper agenda AND a digital calendar on Outlook. In the future, it will be needing to have a hard copy on the desktop AND in the cloud. Enterprise 2.0 tools will not work if they come as an additional charge of work. As ever, I welcome your comments! —— Enterprise 2.0 per wikipedia: ”Enterprise 2.0 is the use of “Web 2.0″ technologies within an organization to enable or streamline business processes while enhancing collaboration – connecting people through the use of social-media tools.” NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! digitalmedia, enterprise2-0, leadership, social media, social media strategy, socialmarketing, socialmedia Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter has a new book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, that released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
What do Beta mode and Code Naming have in common? | Branding and digital marketing strategy | The Myndset by Minter Dial May 13, 2012 at 12:50 pm […] under the “it sounds silly, but isn’t,” you can find some sites that launch in beta mode and kind of stay in an eternal beta mode. In both cases (adoption of a code name and the beta […]