by Minter Dial | Sep 13, 2016 | Marketing
Uber is Disruption. It’s almost pure disruption, including in its ethical approach. But, one area of Uber disruption that might have gone below the radar is inside big business. One recent Uber driver gave me a smart insight into how Uber is disrupting ordinary...
by Minter Dial | Sep 9, 2016 | Marketing
Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer...
by Minter Dial | Aug 16, 2016 | Marketing
As executives at brands continue to struggle to find the “golden route” to victory, there are those who have the right mindset and those who (wrongly) exhibit what one might call “Trump Card Marketing.” What does this entail? At its core, trump...
by Minter Dial | Jul 7, 2016 | Marketing
Wouldn’t you love it if you could use your commute to save time to allow more personal time with the people and/or pastimes you love?* It turns out (courtesy of Lisette Sutherland) that freedom from the commute is the #1 reason why people like to work remotely....
by Minter Dial | Jun 2, 2016 | Marketing
In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out...
