by Minter Dial | Jan 24, 2017 | Marketing
As part of your new year’s resolutions (remember that far back?), did you make a commitment to go the gym more often in 2017? On one of my first sorties this year, I got back on the Cybex stationary bicycle at my sports club. And, like the security announcements...
by Minter Dial | Jan 5, 2017 | Marketing
As we struggle to distinguish between fact and fiction online (e.g. fake news), we also need to establish and find our own way to determine if someone on the other end is a person of confidence. Who for you are people of confidence? The answer is inevitably different...
by Minter Dial | Jan 4, 2017 | Blockchain, Cyber Security, Meaningfulness, New Tech, Self Driving Car, Social Media
As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three...
by Minter Dial | Dec 26, 2016 | Branding
You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an implantation in the...
by Minter Dial | Oct 16, 2016 | Minter Dialogue, Podcast
Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about...
