by Minter Dial | Apr 12, 2017 | Social Media
Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with...
by Minter Dial | Mar 12, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and...
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | Feb 1, 2017 | Branding
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. HSBC – Differing points of view I’ve long admired the HSBC...
by Minter Dial | Jan 29, 2017 | Minter Dialogue, Podcast, Social Media
Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](https://www.minterdial.com/wp-content/uploads/2018/03/Eurostar-at-Paris-Gare-du-Nord-640x480.jpg)
