by Minter Dial | Sep 27, 2015 | Minter Dialogue, Podcast, Retail
Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this...
by Minter Dial | Sep 20, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to...
by Minter Dial | Sep 17, 2015 | Branding
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In...
by Minter Dial | Sep 13, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #163 This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also...
by Minter Dial | Sep 6, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code,...
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