Minter Dialogue Episode #165
This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance the link between mobile and retail. Yext is working on some great new initiatives, including with beacons in store. We also discuss company’s own digital transformation.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
To connect with Jeff Rohrs:
Sites mentioned by Jeff:
- Jeff’s last book: Audience, Marketing in the Age of Subscribers, Fans and Followers
- Jeff Rohrs‘s previous interview on the Minter Dialogue Show
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Megaphone or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!