February 22, 2015 Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134) Podcast Share this post: Minter Dialogue with Jeff Rohrs This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands that are part of a larger corporation and what role the C-suite can be playing in digital transformation. Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast. BTW: If you are using Stitcher, my podcast is now available here. To connect with Jeff Rohrs: You can find Jeff on Twitter: @JKRohrs Audience, Marketing in the age of subscribers, fans & followers ALSO: Be sure to subscribe to Jeff Rohrs and Jay Baer’s systematically useful and insightful podcast: The Social Pros Podcast Sites / campaigns mentioned by Jeff: Automatic – Auto Accessory to Make You a Smarter Driver – Check out the If This Then That for Automatic Philips Hue Tips smart tips Salesforce World Tour 2015 Coca Cola Nativity Scene & Personalize Your Can P&G’s Always #likeagirl (Twitter hashtag) ————– Further resources for the Minter Dialogue Radio Show: Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music! NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! Audience, Automatic, Digital Marketing, digital transformation, Exact Target, Jay Baer, Jeff Rohrs, Jeffrey Rohrs, Likeagirl, marketing, Podcast, Salesforce, social business, Social Pros Podcast Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
Digital Presence Management - Service For Driving Your Retail December 15, 2015 at 11:28 am […] Jeff Rohrs‘s previous interview on the Minter Dialogue Show […]
Digital Presence Management – A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165) | | Minter Dial March 9, 2020 at 5:24 pm […] Jeff Rohrs‘s previous interview on the Minter Dialogue Show […]