Digital marketing and transformation with Jeff Rohrs @JKRohrs (MDE134)

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Minter Dialogue with Jeff RohrsJeff Rohrs

This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands that are part of a larger corporation and what role the C-suite can be playing in digital transformation.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

BTW: If you are using Stitcher, my podcast is now available here.

audience Jeff RohrsTo connect with Jeff Rohrs:

  • You can find Jeff on Twitter: @JKRohrs
  • Audience, Marketing in the age of subscribers, fans & followers
  • ALSO: Be sure to subscribe to Jeff Rohrs and Jay Baer’s systematically useful and insightful podcast: The Social Pros Podcast via Spotify

Sites / campaigns mentioned by Jeff:

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Further resources for the Minter Dialogue podcast:

RSS Feed for Minter Dialogue

Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. If you like the show, please go over to rate this podcast via RateThisPodcast!

And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Transformation. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last twelve years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). He's author of Heartificial Empathy, Putting Heart into Business and Artificial Intelligence (2019); co-author of Futureproof, How To Get Your Business Ready For The Next Disruption (Pearson 2017); The Last Ring Home (Myndset Press 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's last book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. His current work is around fostering more meaningful conversation, with his featured publication on Substack: Dialogos, Fostering More Meaningful Conversations. It's easy to inquire about booking Minter Dial here.

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