Share this post:
Minter Dialogue with Jeff Rohrs
This interview is with Jeff Rohrs, VP of Marketing and Insights at
Salesforce, as well as author the must-read book
Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands that are part of a larger corporation and what role the C-suite can be playing in digital transformation.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over
to iTunes to rate the podcast.
BTW: If you are using
Stitcher, my podcast is now available here.
To connect with Jeff Rohrs:
- You can find Jeff on Twitter: @JKRohrs
- Audience, Marketing in the age of subscribers, fans & followers
- ALSO: Be sure to subscribe to Jeff Rohrs and Jay Baer’s systematically useful and insightful podcast: The Social Pros Podcast
Sites / campaigns mentioned by Jeff:
————–
Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on
Megaphone or via
iTunes. Please don’t be shy about rating this podcast on iTunes! And for the
francophones reading this, if you want to get more podcasts, you can also find my radio show
en français over at :
MinterDial.fr, on
Megaphone or in
iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the
Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s
a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!
[…] Jeff Rohrs‘s previous interview on the Minter Dialogue Show […]
[…] Jeff Rohrs‘s previous interview on the Minter Dialogue Show […]