“Why should I bother being on social networks?” asked the CEO of a major organization. “It seems like a major waste of my time when I barely have enough time for strategic thinking.” As the social media landscape continues to evolve,...
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...
How to tag someone on LinkedIn if their name doesn’t come up?
