value extraction | Minter Dial

From value extraction to value exchange – the new marketing mindset

by Minter Dial | May 19, 2015 | Branding

Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....

From value extraction to value exchange – the new marketing mindset

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From value extraction to value exchange – the new marketing mindset

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