The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail …
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail …