On the good advice of a charming new acquaintance, Jean-Marc, I was sent to the site techdirt.com. And, I immediately found an interesting piece of advice which I thought I would share: when creating feeds, allow for full text feeds. The polemic was initiated after the New York Times signed up the Freakonomics blog and only allowed partial text feeds. The “catch ’em” approach of truncated text feed is, per the techdirt advice, a short-sighted mechanism that frustrates more than it pleases and, along with the greater understanding that goes with reading a complete text, a full text feed will likely promote greater sharing and diggs, etc. So, throwing caution to the wind, and not getting caught up any more on the “number of visitors,” I have converted my feeders to full text.
Full text feeds are better than ha[lf]..te[xt]..
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Minter Dial
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial
You might want to add a little interactivity into the feed itself.
For example, giving people the option to email it to a friend, add to del.icio.us – similar in style to how you are doing with the stories themselves on yours site.
All the best, Craig