Here’s a business opportunity for an enterprising individual: create a screen that can be read despite the sunshine. I was in Naples last week and, braving the 40C degree heat, I attempted to draw some money from an ATM (pictured below). With the direct sunlight, the instructions on the screen were absolutely impossible to make out, regardless of the shading I tried to provide. You would think that bank managers with ATM machines in sun-drenched locations would have contemplated this need already. Anyway, I thought I might put this one out there to try to inspire some keen engineer… Surely, for those of us working on the beach (laptop, iphone, etc.), we’d also benefit from the innovation that would allow for a screen to be readable in the sunlight.
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, which bowed in December 2018. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. His current work is around fostering more meaningful conversation, with his featured publication on Substack: Dialogos, Fostering More Meaningful Conversations. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial