July 22, 2009 ATM or Computer Screen Readability in the Sunlight New Tech Share this post: Here’s a business opportunity for an enterprising individual: create a screen that can be read despite the sunshine. I was in Naples last week and, braving the 40C degree heat, I attempted to draw some money from an ATM (pictured below). With the direct sunlight, the instructions on the screen were absolutely impossible to make out, regardless of the shading I tried to provide. You would think that bank managers with ATM machines in sun-drenched locations would have contemplated this need already. Anyway, I thought I might put this one out there to try to inspire some keen engineer… Surely, for those of us working on the beach (laptop, iphone, etc.), we’d also benefit from the innovation that would allow for a screen to be readable in the sunlight. I got my share of sunny money all the same. NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! computer, innovation, Italy, New Tech Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post