Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”).
A couple of thoughts:
How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum!
Should it be THINK or ACT [differently]?
On the left hand side of the ad was the photograph of an employee of Chevron: the employee-brand, except he wasn’t exactly inspiring (to me).