Oil Companies Should Think like Technology Companies

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Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”).

A couple of thoughts:

How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum!

Should it be THINK or ACT [differently]?

On the left hand side of the ad was the photograph of an employee of Chevron: the employee-brand, except he wasn’t exactly inspiring (to me).

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