Minter Dialogue #38Alex Luff MD of Corporate Edge, on The Myndset Brand Strategy and Digital Marketing

This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we discussed employer branding and the need and ways to have brand advocacy within the organization. What are the challenges and solutions for creating strong communications for brands. We talk about the case the Intercontinental Hotels Group and the issues for multinationals.

Alex Luff adage, The Myndset Digital Marketing and Brand Strategy

“If technology wags the dog of good communications, we’ll all end up chasing our tails.”

To connect with Alex Luff :

Sites mentioned by Alex Luff :

  • Fast Company
  • Fast Company Co-create
  • Wired
  • Vyclone – video service
  • AuntyJunes (updated: now called MissManchu) and you can follow Miss Manchu (formerly Aunty Junes) on Twitter as they bring Southeast Asian food to the Street (in London)!


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes.

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