Minter Dialogue #38
This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we discussed employer branding and the need and ways to have brand advocacy within the organization. What are the challenges and solutions for creating strong communications for brands. We talk about the case the Intercontinental Hotels Group and the issues for multinationals.
“If technology wags the dog of good communications, we’ll all end up chasing our tails.”
To connect with Alex Luff :
- You can follow Alex on Twitter @alexluff
- Follow Alex Luff on Twylah
Sites mentioned by Alex Luff :
- Fast Company
- Fast Company Co-create
- Wired
- Vyclone – video service
- AuntyJunes (updated: now called MissManchu) and you can follow Miss Manchu (formerly Aunty Junes) on Twitter as they bring Southeast Asian food to the Street (in London)!
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