by Minter Dial | Sep 25, 2012 | Branding
If you’re like me, do you try to pack in as much as possible into every day? One of the tried and true methods to know whether you are advancing in the molasses of daily travail is to conjure up a list of things to do. Some of us use pen and paper....
by Minter Dial | Sep 21, 2012 | Social Media
Minter Dialogue #33 This interview is with Marc Wright, whom I met recently thanks to my upcoming speaking engagement at the IABC conference in Paris (in October). Based in London, Marc is the founder and publisher of Simply Communicate, which, at its core,...
by Minter Dial | Sep 19, 2012 | New Tech, Responsibility, Social Media
Social Media Director: a five legged sheep? I was interviewed by my friend Noam Kostucki about the viability and profile of someone who can help bring social mediainto an organization. The answer obviously depends on the remit and the organization itself, but it...
by Minter Dial | Sep 18, 2012 | Marketing
The product is king!How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric. The story in the heads of top management goes along the lines of: “Product is King and...
by Minter Dial | Sep 14, 2012 | Leadership
Over the last ten years, what are the two most inspiring business successes out there? Great, enduring but how copiable? I would imagine that in a poll, in the Western world in any event, the two most common answers would be Apple and Google. What do you think?...