by Minter Dial | Sep 12, 2012 | Marketing
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....
by Minter Dial | Sep 11, 2012 | Branding
If you are on Twitter, you will have undoubtedly noticed how there are people have set up a systematized, automated process to follow and unfollow others on Twitter, in the hopes of “catching” a following. It is uninventive, uninviting and certainly...
by Minter Dial | Sep 8, 2012 | Social Media
Minter Dialogue #32 Inspiring and Educational: Dario Cotroneo This interview is with Dario Cotroneo, someone whom I met back in my L’Oreal days. From the first time I met Dario (2006), I found him to be a true visionary. Aside from being one of the top...
by Minter Dial | Sep 5, 2012 | Business
On my recent trip to beautiful Sydney, AUS, I stayed at the Pullman Hotel at Olympic Park. Pullman is one of the higher end chains of the Accor Group (which also owns Sofitel, Novotel, Ibis and more), where I am a Gold Level client. This Sydney Pullman is a fine...
by Minter Dial | Sep 4, 2012 | New Tech
With my deep passion for the Grateful Dead, you would be excused for getting confused by my title (even if you are listening to the music play ♬). But, in this case, I am thinking of three key critical factors for success in digital design. Watch...