Interview with Jeremy Waite, head of Social Strategy for Adobe EMEA

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Minter Dialogue #49

Adobe Social Media is Worthless, The Myndset Digital Marketing and Brand Strategy

Social Media is Worthless… without a strategy!

This interview is with Jeremy Waite (@JeremyWaite), who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. To wit, he is proud to have been a giraffe keeper!  A man of influence, great talent and with a genuine smile, you should relish this interview, where we discuss the hot topics of implementing social media to help drive your business, as well as Jeremy’s key influences. Please do sign up to the Minter Dialogue podcast here via iTunes.
Jeremy Waite, The Mydnset Digital Marketing and brand strategy

To connect with Jeremy Waite:

  • You can follow Jeremy on Twitter: @JeremyWaite
  • Jeremy Waite’s Blog
  • Tumblr
  • Pinterest
  • Jeremy’s book, Sex, Brands & Rock’n’Roll is available as an eBook if you contact him directly (use @JeremyWaite on Twitter!)

Sites mentioned by Jeremy Waite

  • Check out Olivier Blanchard as the Brand Builder on Twitter
  • Guy Kawasaki quote: “Don’t try to make money, try to make meaning”
  • The outstanding article from @MarkRitson about trust in the boardroom
  • Bloomberg West is Jeremy’s favourite TV show – roundup of tech from Silicon Valley every evening
  • Fast Company – favourite magazine
  • Mashable – fave website. Bit of a cliché but they are still the best and the quickest to market with the top stories
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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.
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Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. It's easy to inquire about booking Minter Dial here.

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